Citroen, which sold 6,000 units through Citroën C3 and C5 Aircross SUV, is likely to double its sales during the current year as it already sold 6,000 units of Citroën C3 and eC3 electric vehicles during the first six months. “We are going to start bookings for the C3 Aircross SUV in September and launch it in October. Price will be at the heart of the midsize SUV market,” said Saurabh Vatsa, Citroen India Branch Head. “Earlier, we said we will be launching three vehicles on a C-cubed platform. Now, we are going to launch the fourth one by early next year,” he added.
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“Stellantis is going to invest Euro 30 billion globally by 2025. India is going to be our key market. We are looking at launching Citroen in Indonesia too,” said Billy Hayes, Head of Sales, Marketing and Regional Operations (India and Asia Pacific Region), Stellantis. The company had recently started exports to South Africa, ASEAN and Nepal from Kamrajar port in Chennai and are expecting export growth in future. “We have sent the first couple of batches to these countries,” Vatsa added.
Citroen, which is at present having 45 dealers, is planning to increase it to 60 by the launch of C3 Aircross SUV in October and 75 by the end of this year. This will be doubled to 150 outlets by next year, making network expansion one of the key aspects of its growth strategy. “Volume growth is going to be driven by network expansion, new model introduction and awareness,” Vatsa added.
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