Digital omnichannel now accounts for 64% of Westlife Foodworld’s sales

McDonald’s franchisee, Westlife Foodworld, which operates in west and south India, has aggressively moved to a digital omnichannel platform which now accounts for 64 per cent of its total sales, up from 25 per cent just four years ago.

 

The sharp increase has been propelled by the threefold increase in sales through its self-operated kiosks in Q1 2024. These are now available in each restaurant, replicating the brand’s global focus.

 

Its digital sales also include orders from its own apps (McDelivery specifically for India and the global app McDonalds) and third par