 "Manchester United")
Manchester United kit sponsorship deal with Adidas. Photo: Man Utd Twitter
The signing of a $1.1 billion deal with Adidas on Monday has made Manchester United (Mn Utd) the club with biggest kit sponsorship deal in English Premier League (EPL) history. Man Utd surpassed the $96 million per season deal it had with the German manufacturers till the last season.
This 900 million pounds ($1.15 billion) deal has renewed the English club’s partnership with its German kit supplier for 10 more years. With this deal, the Red Devils have surged ahead of the rest of the club in terms of earnings from kit sponsorship. The nearest rivals are Manchester City who have an $85 million per year agreement with another German kit manufacturer- Puma.
United and Adiadas had come together during the 2015-16 season after a gap of 23 years.
Biggest kit sponsorship deals in EPL
|
EPL Club |
Kit Manufacturer |
Deal amount per month million pounds (dollars) |
|
|
|
|
|
Manchester United |
Adidas |
90 (110) |
|
Manchester City |
Puma |
65 (83.6) |
|
Liverpool |
Nike |
60 (77.1) |
|
Arsenal |
Adidas |
60 (77.1) |
|
Chelsea |
Nike |
60 (77.1) |
Manchester United’s progress
It is surprising to see such lucrative deals still being offered to the ‘Men in Red’ after their poor showing in the EPL as well as other competitions that include the Uefa Champions League, FA Cup and the League Cup.
In the last 10 seasons, the team from Manchester has been unable to win the EPL with its best finish being a distant second to eventual champions in 2017-18 as well as 2020-21.
The team has seen eight managerial changes with two of them ending in the caretaker taking over to see through the season, since the departure of Sir Alex Ferguson at the end of the 2012-13 season.
The 20-team Premier League winners, three-time Uefa Champions League winners and holders of 12 FA Cup titles have managed to win only four trophies in the last 10 seasons. It includes one title in Europa League, one in FA Cup and two in League Cup.
|
Year |
EPL |
FA Cup |
Uefa CL |
League Cup |
|
|
|
|
|
|
|
2013-14 |
7th |
Round 3 |
Last eight |
Semi- Final |
|
2014-15 |
4th |
Round 6 |
DNQ |
Round 2 |
|
2015-16 |
5th |
Winners |
Group stage |
Round 4 |
|
2016-17 |
6th |
Round 6 |
DNQ (won Europa League) |
Winners |
|
2017-18 |
2nd |
2nd place |
Last 16 |
Round 5 |
|
2018-19 |
6th |
Round 6 |
Last 8 |
Round 3 |
|
2019-20 |
3rd |
Semi-Final |
DNQ- (Europa League SF) |
Semi- Final |
|
2020-21 |
2nd |
Round 6 |
Group stage (Europa League 2nd) |
Semi-Final |
|
2021-22 |
6th |
Round 4 |
Last 16 |
Round 3 |
|
2022-23 |
3rd |
2nd place |
Last 8 |
Winners |
First Published: Jul 31 2023 | 7:35 PM IST