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Smartphone shipments in the January-June period were about 10 per cent down from the same period last year, bad news for smartphone manufacturers as the retailers buy more phones anticipating increased consumer demand ahead of the festive season.
In the wake of the dip in sales, vendors, and manufacturers are limiting their supplies to retailers and are likely to give discounts with sales beginning in August, much before the festive season that starts around Diwali, the Mint report said.
Another reason for the dip in sales is that users are holding on to their devices much longer than earlier, a top official at a telecom company said. This may be primarily due to better quality phones being available at affordable prices, the official added.
First Published: Aug 07 2023 | 12:20 PM IST