The Bharat Lab is a think tank that tracks, understands and analyses consumers living beyond the metro cities. The inevitable debate at The Bharat Lab has been on who really qualifies as an inhabitant of Bharat, and therefore merits being focused on and studied? After much discussion and debate, the target audience has been simplistically narrowed down to residents of Tier-II, -III and -IV cities and towns, and beyond into the rural heartland. Economists may not fully agree, but that is fine. It is the essence of Bharat that is the essential driver of research and academic focus at the think tank. It seeks to understand the hinterland
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First Published: Aug 04 2023 | 10:08 PM IST