Usage of generative AI tools in advertising can lead to displacement of creative labour, the Advertising Standards Council of India warned on Tuesday. The self regulatory organisation for the industry recommended a few steps to mitigate the impact, including enhancing capabilities of human labour and investing in human upskilling especially on editorial oversight… Continue reading Gen AI can displace creative labour; position on copyrights unclear: ASCI
Tag: Asci
Crucial for ad makers to take permission to use work as AI input: Asci
Advertisers using generative artificial intelligence (AI) must obtain licenses and permissions for the work that is being used as inputs, the Advertising Standards Council of India (Asci) said on Tuesday. In a white paper titled “Generative AI and Advertising”, released with Khaitan & Co, Asci said that it is also crucial to ensure… Continue reading Crucial for ad makers to take permission to use work as AI input: Asci